Last Updated: March 24, 2025

Privacy Policy


The Earthy Meals - Privacy Policy (Alberta, Canada)


1. Introduction

The Earthy Meals (“we,” “us,” “our,” or “The Earthy Meals”) is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website [www.theearthymeals.com] (the “Website”) and our baby and toddler meal subscription delivery services (the “Services”) within Calgary, Alberta and surrounding areas.

This Privacy Policy applies to personal information we collect from:

  • Visitors to our Website.
  • Subscribers to our meal delivery services.
  • Anyone who interacts with us through our Services or communications.

The Earthy Meals operates in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada and applicable Alberta provincial privacy legislation. By using our Website and Services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

2. What is Personal Information?

For the purposes of this Privacy Policy, “personal information” means information about an identifiable individual, as defined in PIPEDA. This may include, but is not limited to, your name, contact details, dietary information about your child, and payment information.

3. Information We Collect

We collect the following types of personal information:

3.1. Personal Information You Provide Directly:

  • Account Information: When you create an account, subscribe to our Services, or contact us, we collect information that personally identifies you, such as:
  • Contact Information: Name, email address, postal address, phone number, Calgary area code. ○ Account Credentials: Username and password.
  • Payment Information: Credit card details, billing address, payment history (processed by secure payment processors such as [Insert Payment Processors, e.g., Stripe, PayPal]). We use PCI DSS compliant payment processors and do not directly store your full credit card details on our servers.
  • Delivery Information: Delivery address in Calgary or surrounding area and specific delivery instructions.
  • Dietary Information: Information about your child’s age, allergies, dietary restrictions, and preferences.
  • Communication Preferences: Your preferences for receiving communications from us.
  • Customer Service Interactions: Information you provide when contacting customer service (e.g., questions, feedback, complaints).

3.2. Information Collected Automatically:

  • Website Usage Data: When you visit our Website, we may automatically collect certain information about your device and browsing activity, including:
  • Log Data: IP address, browser type, operating system, referring URLs, pages visited, date and time of access.
  • Cookies and Similar Technologies: We may use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior on our Website and to personalize your experience. (See Section 9 for more information on Cookies).
4. How We Use Your Personal Information

We use your personal information for the following purposes:

  • Providing and Managing Services:
    • To process your subscription orders and payments for deliveries within Calgary and surrounding areas.
    • To prepare and deliver your meals to your specified Calgary address.
    • To manage your account and subscription.
    • To provide customer support and respond to your inquiries.
    • To personalize your meal plans and recommendations (based on dietary information provided).
  • Communication:
    • To send you order confirmations, delivery updates, and other service-related communications.
    • To send you marketing communications, newsletters, and promotional offers (where permitted by applicable law and according to your express consent where required under PIPEDA). You can withdraw your consent to marketing communications at any time (see Section 8).
    • To respond to your questions, feedback, and requests.
  • Improving our Services:
    • To analyze website usage and trends to improve our Website and Services for customers in Calgary and surrounding areas.
    • To conduct research and development to enhance our meal plans and offerings. ○ To personalize and optimize your experience on our Website and Services.
  • Legal and Compliance:
    • To comply with applicable laws, regulations, and legal processes, including PIPEDA and Alberta provincial laws.
    • To protect our rights, property, and safety, and the rights, property, and safety of others. ○ To prevent fraud and other illegal activities.
5. 5. Disclosure of Your Personal Information

We may disclose your personal information to the following categories of recipients:

  • Service Providers: We may share your information with third-party service providers who assist us in operating our business and providing our Services within Calgary, Alberta, including:
    • Payment Processors: To process payments (e.g., [Insert Payment Processors]).
    • Delivery and Logistics Providers: To deliver meals to you within Calgary and surrounding areas. Since we use our own delivery drivers, we may share your personal information (such as your delivery address and contact details) with our internal delivery team to facilitate timely meal deliveries.
    • Website Hosting and IT Providers: To host and maintain our Website and IT systems.
    • Marketing and Analytics Providers: To assist with marketing, advertising, and website analytics.
    • Customer Service Providers: To help us provide customer support.
    • Professional Advisors: Lawyers, accountants, and other professional advisors as needed.
  • Legal Authorities: We may disclose your personal information to government authorities, law enforcement agencies, courts, or other legal bodies when we are legally required to do so under Canadian or Alberta law, or when we believe disclosure is necessary to:
    • Comply with applicable laws, regulations, or legal processes.
    • Respond to legal claims or protect our rights and property.
    • Protect the safety of individuals or the public.
    • Prevent or investigate fraud or illegal activities.
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring entity or third party involved. We will comply with PIPEDA requirements regarding such transfers and provide you with appropriate notice.
  • With Your Consent: We may share your personal information with third parties with your express consent.
6. Data Security

We take reasonable security measures to protect your personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These measures include:

  • Encryption: Using encryption for sensitive information during transmission (e.g., payment information).
  • Secure Storage: Storing personal information on secure servers and databases within Canada, where feasible.
  • Access Controls: Limiting access to personal information to authorized personnel who require it to perform their job duties.
  • Regular Security Assessments: Conducting regular security assessments and audits to identify and address vulnerabilities.
  • Employee Training: Providing privacy and security training to our employees.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security. In the event of a security breach, we will comply with PIPEDA’s breach reporting and notification requirements.

7. Data Retention

    We will retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including:

    • As long as you have an active account with us.
    • To provide you with the Services you have requested.
    • To comply with our legal and regulatory obligations under Canadian and Alberta law, including record-keeping requirements.
    • To resolve disputes and enforce our agreements.

    When we no longer need your personal information, we will securely delete, destroy, or anonymize it in accordance with our data retention policies and PIPEDA requirements.

    8. Your Rights and Choices under PIPEDA

    Under PIPEDA, you have certain rights regarding your personal information:

    • Access: You have the right to request access to your personal information under our custody or control, subject to limited exceptions under PIPEDA.
    • Correction: You have the right to request that we correct inaccuracies or incompleteness in your personal information.
    • Withdraw Consent: Where we rely on your consent to collect, use, or disclose your personal information, you have the right to withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. To withdraw your consent for marketing communications, please use the unsubscribe mechanism provided in our marketing emails or contact us directly.
    • Inquiry: You have the right to direct a challenge concerning our compliance with PIPEDA to our Privacy Officer (see Section 12).

    To exercise any of these rights, please contact our Privacy Officer using the contact information provided in Section 12. We may require you to verify your identity before processing your request, as permitted by PIPEDA.

    9. Cookies and Similar Technologies

    We use cookies and similar technologies (e.g., web beacons, pixels) to collect information about your browsing activity on our Website.

    • What are Cookies? Cookies are small text files that are placed on your device when you visit a website.
    • Types of Cookies We Use: We may use the following types of cookies:
      • Essential Cookies: Necessary for website operation.
      • Performance/Analytics Cookies: To analyze website usage and improve performance.
      • Functionality Cookies: To remember your preferences and personalize your experience.
      • Marketing/Advertising Cookies: For targeted advertising (if applicable - confirm which platforms you use).
    • Consent to Cookies: Where required by PIPEDA or other applicable law, we will obtain your consent to the use of cookies. For example, for non-essential cookies, we may use a cookie consent banner on our Website.
    • Your Cookie Choices: You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Refer to Section 7 “Your Rights and Choices” for information on withdrawing consent where applicable.
    10. Children’s Privacy

    Our Services are designed for parents and guardians to order meals for their babies and toddlers. We may collect information about children (e.g., age, dietary needs) that is provided by their parents or guardians for the purpose of providing our Services. We comply with PIPEDA and relevant Canadian privacy laws concerning children’s personal information.

    • Parental Consent: While PIPEDA doesn’t have explicit age of consent like COPPA, we are mindful of the sensitivity of children’s data. We rely on the consent provided by parents or guardians to collect and use information about their children for the purpose of providing our meal services.
    • Parental Rights: Parents and guardians have the rights outlined in Section 8 regarding their children’s personal information that we collect, including the right to access and request correction or deletion.
    11. Transfers of Personal Information Outside of Canada

    Your personal information may be processed in countries outside of Canada by our service providers. In such cases, we will take reasonable steps to ensure that your personal information is protected in accordance with PIPEDA requirements and that service providers are contractually obligated to provide a comparable level of protection to that required under PIPEDA.

    12. Changes to this Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our personal information handling practices or applicable laws. We will post the updated Privacy Policy on our Website and update the “Last Updated” date at the top of this policy. We will also provide you with reasonable notice of any material changes, as required by PIPEDA. We encourage you to review this Privacy Policy periodically for any updates.

    13. Contacting our Privacy Officer

    If you have any questions, concerns, or requests regarding this Privacy Policy or our personal information handling practices, or wish to exercise your rights under PIPEDA, please contact our Privacy Officer at:

    Privacy Officer

    The Earthy Meals

    Email: info@theearthymeals.com